Nanjing Red Sun Agricultural Material Chain Group Co.ltd is a large sized circulating enterprise. It reforges Red Sun enterprise flow and takes the tenet of “serve for farmer, for country, for agriculture” of Red Sun, innovates marketing concept, initiates new kinds of management style based on modern circulation, concentrates on agricultural material chain operation based itself upon mainland of China. The corporation takes the lead in breaking up the district blockage, and establishes an agricultural material sales network covered 28 provinces and 2098 cities and counties, the market cover rate has amounted to 59% and the market share has achieved 10%. In 1999, the corporation firstly took “one thousand counties, ten thousand towns, one hundred thousand villages, and billions of farmers” style construction, insisted on the manage thought of “No Fake in Red Sun Agricultural Material Chain”, followed the principle of “unify management thought, unify store mark, unify product stock, unify goods delivery, unify technical service, unify information management” to manage the agricultural material chain marketing, and became the sample of national use IT to propel and accelerate industrialization, and the key support item of National Development and Reformation Committee.

Nowadays, the corporation has set up 14 1st grade directly operated physical distribution centers with independent legal entity, expanded 303 2nd grade district physical distribution centers, and founded 1000 county level league central stores(flagship store), 10000 town level league chain stores, and 100,000 villages technical service stations.

In the next five years, establish an agricultural material chain sales and service network—“one thousand county, ten thousand town, and one hundred thousand village”, which is fitted for the Chinese country market, and become a modern agricultural material circulating enterprise group. Affiliated with capital, its stock share diversified, its exchange modernized, and its manage scale expanded. At that time, the corporation would become extraordinary international and largest domestic agricultural material chain corporation.

Jiangsu Sunong Agricultural Material Chain Group Co., Ltd., is an enterprise directly affiliated to Jiangsu Supply and Marketing General Cooperative. In recent years, Sunong Chain Group as the leader in serving agriculture in Jiangsu agricultural material circulation and provincial supply and marketing cooperatives agricultural material system, by learning from successful experience of chain operation, Sunong Chain Group has launched “Sunong” brand, restructured the agricultural material network, implemented the strategy of “Two-end expansion” towards the upstream resources and end market,; actively promoted construction of “One store in one county, one point in one town, one station in one village, and one card for one household” project; strictly implemented the “Six uniforms” chain management of “Uniform mark, uniform purchase, uniform delivery, uniform calculation, uniform price strategy and uniform service norms”, striving to “build the first-class agricultural material chain network and create the first-class agricultural material service brand”. Now Sunong Group has already set up 1,500 agricultural material chain stores in major production areas of grain and corn in the province, with the chain network sales volume exceeding 6 billion Yuan, and its agricultural material chain services have covered the whole province, thus initially forming the network advantages of the largest agricultural material chain leader in the province and taking on a good development momentum.

Sunong Chain Group is listed by Ministry of Commerce as the trial enterprise of agricultural material “countryside store” of “ 10000-village and 1000-town market project” in 2005; in the meantime, Sunong Group is also one of the 30 key enterprises in the service industry under support of Provincial Government, as well as the leading enterprise in agricultural industrialization; at the same time, it is one of the 10 business and trade groups under support of Nanjing Government and the trial enterprise of agricultural material “countryside store” of “10000-village and 1000-town market project”, vice chairman unit of National Agricultural Means of Production Circulation Association and Jiangsu Agricultural Means of Production Circulation Association. At the end of 2005, Sunong Group was awarded “Jiangsu Civilized Unit” by Jiangsu Civilization Committee, and one of the first four enterprises awarded the title “Famous Brand in Jiangsu Service Industry” by Jiangsu Famous Brand Strategy Promotion Committee. Sunong Group was awarded one of the “Top 100 Cooperative Trade Enterprises, Most Innovative Brand Enterprise in Rural Area in 2006” by Cooperative Trade Enterprises Association of China in 2006, “The Most Valuable Brand in China’s Agricultural Material Industry”, “Ten Best Model Enterprises in Good Faith Construction in China’s Agricultural Material Circulation” and “One Hundred Best Excellent Agricultural Material Distributors in China” by Cooperative Times of China, “ Agricultural Material of China” Press and National Agricultural Means of Production Circulation Association and one of “Top 40 Chain Enterprises in China”.

Sunong Chain Group has been adhering to the purpose of developing with development of “Three agricultures” and prospering with “Three agricultures”, taking the task of “Building agricultural material chain network of ‘Zero distance’ serving ‘Three agricultures’, and creating the agricultural material chain service brand trusted by consumers”, exerting great efforts to build “Safe, convenient and economic” agricultural material consumption and service platform for farmers, according to requirements of “Guarantee of supply and stability of price” of Jiangsu Provincial Committee and Government, it is doing well in supply of agricultural material. In serving agriculture, Sunong Group actively organizes resources and ensures the quality of the incoming goods. Meanwhile, it strictly strengthens self-discipline and takes the lead in implementing State and governmental policies on agricultural material, energetically promoting such services of science and technology as soil testing, formula, fertilization and organizing delivery of agricultural material and sending science and technology to the village and the household, helping realize safe consumption, convenient consumption and economic consumption for farmers in buying agricultural materials, which is well received by farmers.

During the period of “Eleventh Five-Year Plan”, Sunong Chain Group, to sum up, to be closely centered around serving construction of socialist new countryside, build Sunong into a large-sized chain enterprise group characterized by prominent major industry, stable supply chain and strong core competence, thus becoming a famous brand in national service and agricultural material chain industry, making greater contributions to realizing the great objective of “Being well-off in an all-round manner and building new Jiangsu” and construction of socialist new countryside.